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Keith Nichols

General Manager - Shopping Centre Management
Asset Management

Keith has an extensive knowledge of the retail & property industry having spent a significant part of his career as a retailer, specialising in franchising, food & beverage (Specialty & Restaurant), travel & big box retail.

In 2006, Keith was appointed General Manager Retail – Crown Melbourne, where he formulated and implemented a new retail strategy across Luxury, Food & beverage and Fashion together with managing leasing, retail marketing and centre management functions. Following the completion of the Crown transition, Keith joined Fitzroy’s to lead a change program at Burwood One Shopping Centre which has seen the development and successful implementation of a new food & beverage offer. 

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Keith 2 Crop