Church Street, Brighton Set For Next Auction Tests

Posted on 07th August 2026

Melbourne’s premier shopping strip, Church Street, Brighton, is set for its next auction tests. Fitzroys are the exclusive agents on behalf of separate vendors for the respective sales campaigns of:

• 36 Church Street - going to auction on Friday, 21 August at 12pm

• 128 Church Street - going to auction on Friday, 28 August at 1pm

Mark Talbot, Tom Fisher and Ben Liu have the listing of 36 Church Street on behalf of a private vendor, with price expectations are of $4 million to $5 million.

On a 184sqm landholding with a 5.84m frontage to Church Street, the property comprises a high-profile 2-level building of 201sqm with a modern ground-floor retail space newly fitted to the corporate image of international eyewear and optometry retailer Bailey Nelson, and separate, recently refurbished first-floor accommodation and office areas. There are amenities on both levels.

Bailey Nelson - which boasts 110 stores internationally - occupies the property on a secure 5+5-year head office lease from November 2024, returning $175,680pa plus GST (as of November 2026), with 3.5% annual increases and market review at exercise of option.

The property also benefits from 2 off street car parks.

The sale will not attract stamp duty under the Commercial and Industrial Property Tax.

“This presents the incredibly rare opportunity to secure a high-performing asset perfectly positioned within Melbourne’s - and perhaps Australia’s - premier shopping strip,” Talbot said.

“The new, secure 5+5-year head office lease and prime location will attract passive local, interstate and offshore investors looking to obtain a genuine high-quality set-and-forget investment.“

A plethora of national retailers surround the property, including Country Road, Scanlan Theodore, Mecca, Kookai, ELK, Seed and Oroton, as well as all major banks, Coles and Woolworths supermarkets, and quality eateries.

“The adjacent Dendy Plaza shopping centre includes excellent car parking, which allows customers to park and follow the sunny side of Church Street.

Talbot is marketing 128 Church Street on behalf of the Louey family, which has owned the property for 45 years.

Expectations are of $1.5 million-plus.

“It’s an outstanding chance to acquire a freehold property in highly sought-after Church Street. Often, sales in the prime of the strip command a price tag in the order of $4 million so this presents terrific value,” Talbot said.

“On a substantial site of 200sqm, with the current building underutilised, the property is leased until March 2029 with option to extend - providing huge potential for investor, owner-occupiers and value-add buyers.”

Popular local business Foxy Nails has been in occupation for the past 20 years, reflecting the strong trading conditions for tenants in a strip with a long queue of businesses constantly jostling for a position.

A value-add buyer could extend the building area and create further rental uplift of the entire new building.

“Owner-occupiers may consider relocating their business to a what has now become a popular hospitality precinct, with a wide variety of food options available, and which services one of Melbourne’s most established and affluent catchments,” Talbot said.

Brighton’s median house price was a very high $3,217,500 as of June 2026, according to realestate.com.au, reflecting the location’s high spending power.

Church Street, Brighton is close to first-class education providers including Brighton Grammar, Firbank, and St Leonard’s, which attract huge numbers of families to the area, helping to underpin ongoing strong housing demand. Brighton is also home to popular lifestyle options, including Brighton Beach, Dendy Park, Wilson Reserve, Billilla Homestead and more.

The location is also well supported by an array of public transport options, with Middle Brighton train station and buses close by, public car parking and connectivity to major arterials.

“Church Street, Brighton’s fundamentals ensure investment prospects that are comparable to anywhere in the country,” Talbot said.

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