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Stylish Brighton Freehold In The Centre of The Action

Posted on 23rd October 2026

A stylish freehold in the prime of one of blue-chip Brighton’s key shopping and lifestyle strips is on the market.

The 327 Bay Street, Brighton property is going to auction on Thursday, 29 October at 12pm through Fitzroys agents Mark Talbot and Tom Fisher.

They are handling the generational campaign on behalf of a family that has held the property for close to 30 years.

Expectations are of $1.65 million-plus.

On a substantial 212sqm site with an extensive 6.43m frontage and rear road access from Warleigh Grove, the property comprises a versatile three-level building of 313sqm that features an immaculately presented shop and separately accessed first-floor office accommodation, which incorporates a perfect blend of period charm and a modern multi-level office extension.

Multiple income streams from long-term tenants return a combined $95,376 per annum plus GST, with potential for rental uplift to $108,000pa.

“This is an outstanding, generational opportunity to acquire a highly sought-after freehold investment with scope to occupy and reposition, in a prime location in one of Melbourne’s genuine blue-chip suburbs,” Talbot said.
“The flexible lease agreements mean buyers can come in and quickly make this property their own, or they can assess their options while receiving a solid income stream from the existing tenants.

“Investors will recognise the central location of the property, and the strong performance of prime sections of Melbourne’s shopping strips in terms of low vacancy rates and strong pedestrian traffic.

“This property is also an ideal opportunity for a business to acquire their own premises and set up their operations to service an affluent and established local catchment, which comprises exclusive high net worth suburbs in Brighton, Hampton and Sandringham.”

Fisher said Bay Street, Brighton has evolved into a well-established shopping precinct with a quality retail and lifestyle mix, servicing one of Melbourne’s most prized catchments, home to some of the city’s strongest house prices and most sought-after schools.

“This property is superbly located amongst leading retailers including Coles, Australia Post, Chemist Warehouse, Flight Centre, Terry White, as well as popular local hospitality venues such as Rock Salt, Vivace, and Mr & Mrs P,” Fisher said.

“Bay Street, Brighton is highly accessible, ensuring consistent pedestrian traffic. There’s an abundance of public parking nearby, while North Brighton Train Station is only 120m away, and multiple buses run along Bay Street,” he added.